News And Updates
Inspired by the LinkedIn question by Dash, I finally got this post done.
I want to share some of my own thoughts on the future of publishing. Being a little of a geek always using the latest tech toys (visit one of my other blogs; Mobile and Internet), I think I have some idea of what’s coming in future. Also It’s important to understand that even if the change is coming, it does effect so many people that it will be some what slow…
First of, I think it’s very import not to bundle everything into one. The Magazines and Newspapers are very different. Newspapers focus on News and Magazines mainly to very different and variety of topics.
I think that the main factor that is and has been important for Newspapers is moving to other channels and that is the News. If you want your news fresh (like many do) then newspaper (in paper format) is not your source anymore.
Therefore I think that Newspapers are in different category than Magazines in this matter, since Magazine content is not so “time sensitive”
Will both die? Yes and no, I imagine some dying and others surviving, majority will change format away from paper, but obviously not all at least not for a long time.
The main factor for me (nearly) never to read news on paper, has been my iPhone and the reason I still read magazines, is because I like to read longer articles on paper. I also like the ad’s & overall visuals better on Magazines.
When iPhones, ereaders and similar achieve right specifications to give the feel and experience of the magazine (with professional layout etc.), the traditional paper format will start to really go away.
As I’m an avid RSS reader about 500 posts/day via google reader from various blogs etc. I can say that the visual experience is quite boring compared to magazines. Even if there is really good looking blogs, they are still the same looking from day to day & week to week…
What I like about online based content, is that it’s fresh and it’s easy to get various versions from same news, fast and with different viewpoints, not just one…
So depending on the content I use the following:
- News (RSS from main media sources & blogs)
- Topic related & short content (RSS & Blogs)
- Longer articles and when I have more time, I still enjoy Magazines, particularly while I’m eating by myself..
- While on the move Podcasts & RSS
What do you think and how do you consume your reading content?
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Today there was a really good and not so easy question in LinkedIn answers. You can see the actual question and other answers here, but I wanted to share my thoughts on this.
The actual question is a bit longer, but in short, it was asking “What kind of ad’s would you like to see online?”
And my answer was:
I have to say I like google ads for online, those are limited, many times well targeted and offer good value to me, not so much that I would actually buy via them, but do click when relevant & interesting or informative.
Using gmail there are many times good ads related to on going conversation. I would say this is the best solution there is for now (to me anyway).
I can also agree that some random ads every now and then, not related to anything would be OK, but those I would not like to see online. Those better fit to TV & magazines with bigger size and well thought & better presentation.
The problem is that good looking ad’s need to be bigger etc. and that makes them annoying online, when most people don’t like to be interrupted.
So conservative, well targeted, get to the point types of (text?) ad’s online and more branding, sales, funny ad’s, ad’s for new things etc. to Magazines, billboards, TV, catalogs, radio etc.
So my conclusion is that I don’t like to see bold or disruptive ad’s online, but often those are OK in other media. In TV those just have to be able to grab my attention when I’m fast forwarding the ad’s with my DVR, but if I see something interesting while doing that I will stop and watch that ad.
I think magazines and billboards are very good for some branding type of ad’s (big & good looking) and magazines, catalogs & daily papers etc. for when aiming more direct sales.
Naturally direct sales online does works too, but via ad’s, I don’t think for anything too expensive…
What do you think, how would you like to get your ad’s?
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