News And Updates

by valto

May 20th, 2008

I have started one of the biggest tasks of my life, but with great passion! I’m trying to get bloggers and smaller print publications to understand their value in terms of advertising sales.

As for myself, I have a general business background. For the past four years, I have been offering consulting services to new entrepreneurs on their new startups and related topics.

This particular task began while I was working for a smaller nonprofit organization through pro bono consulting and seeing their day-to-day struggle to secure funding. I went ahead and started creating their ad sales from scratch with good results. At the same time, I started thinking that not knowing how to sell advertising must be a bigger problem. Never could I have imagined that this was a huge worldwide problem.

I started creating a tool that would help anyone create their ad rate card easily and start offering and selling their ad space directly.

My journey has just begun and the feedback I get from bloggers and smaller organizations just proves my point and convinces that I’m on the right path.

High-quality websites and good blogs with clear target audiences deserve to get their direct ad sales. Usually these sales are 3 to 10 (or even more) times higher than adwords revenue for the same site, depending on the audience.

There is no reason for some giant to take a big handful of revenue for its needs (even though we all do love Google so much) when someone else is attracting the right readers with their content. Print publications do not even have options like that.

That’s why I have created tools for direct advertising for everyone who has the right kind of media to benefit from direct sales. Now I just need to spread the word.

However, I’m a businessperson and I understand that real impact can be made only by making money. I’m all for business, since it is possible to do good business and great things at the same time. The new strategy calls for generating more revenue and/or cost savings overall so that the changes are not difficult to justify.

So I’m inviting others to join me in my efforts to help everyone understand the value of their own media and start pushing to offer and/or sell at least part of their ad space directly.

I’m also open to all kinds of ideas for collaboration, so feel free to contact me. I feel strongly that those who own their content should get more direct sales out of the circulating ad revenue.

Please let me know if you would be interested in cooperating with me in this venture!

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