News And Updates

.specialoffer for Magazine Publishing Group Members*

by Valto

November 2nd, 2008

Being a serial entrepreneur and a business advisor that loves magazines, I currently work for a small (20K circulation) business publication for new entrepreneurs in Finland. I’m also doing my best to help magazines succeed by finding advertisers for smaller publications and helping to extend and adjust the more traditional business model to succeed in the online space. You can read more about the backgrounds of what I’m working on, in here.

To celebrate our 500 member milestone in Magazine Publishing Group, here is special offer from us to all of our Group members.

The basic idea of our service www.magazineadnetwork.com (also ratecards.net) is simple. In the same way that a shopping mall is a more attractive place for shopping with the variety of different types of stores in one location, www.magazineadnetwork.com will attract many types of advertisers because of the variety of publications and service providers they can find and contact via one centralized service to make their research easier.

Not only is the directory, campaign assistant and contact features free (for now and in the future), so are the listings to service providers as well.

You can see how www.magazineadnetwork.com now comes up in Google by searching ‘advertising rate cards’ or similar searches (regional results may vary). The service is currently in public Beta and all feedback and suggestions are welcome to help develop the service. Also, we are always open for partnerships and getting more people to join our efforts.

To help push things forward to the next level, www.magazineadnetwork.com as an sponsor for Magazine Publishing Group, we are making this special offer to all of our Group Members:

1. For publishers on www.magazineadnetwork.com, we offer $1000 worth of free advertising credit in separate ad slots within our service to get extra visibility for your publication, among potential advertisers making searches on the magazineadnetwork.com service.

2. For ad service providers on www.magazineadnetwork.com, we offer $500 worth of free advertising credit in separate ad slots within our site to get extra visibility you’re your portfolio, among potential advertisers and publishers using the service.

To qualify for this credit, as a publisher you need to have your publisher details and at least one publications ad rate card created in the rate cards directory including details of at least five ad types as well as details of each issue’s deadlines. And as a service provider, you need to have your contact details with at least one portfolio item created.

You will also need to be part of Magazine Publishing Group in LinkedIn and all details must be entered to magazineadnetwork.com before the year end.

To get your credit, all you have to do is let me know by email that your details are in and I will make a note of your credit in our records.

This credit for advertising can be used at any time during 2009 within www.magazineadnetwork.com service.

To start claiming your credit you need to register here.

If you have any questions of suggestions, please let me know or share your comments in our group discussions section in LinkedIn.

Start Slide Show with PicLens Lite

.onlinead’s versus other media ad’s*

by Valto

August 26th, 2008

Today there was a really good and not so easy question in LinkedIn answers. You can see the actual question and other answers here, but I wanted to share my thoughts on this.

The actual question is a bit longer, but in short, it was asking “What kind of ad’s would you like to see online?”

And my answer was:

I have to say I like google ads for online, those are limited, many times well targeted and offer good value to me, not so much that I would actually buy via them, but do click when relevant & interesting or informative.

Using gmail there are many times good ads related to on going conversation. I would say this is the best solution there is for now (to me anyway).

I can also agree that some random ads every now and then, not related to anything would be OK, but those I would not like to see online. Those better fit to TV & magazines with bigger size and well thought & better presentation.

The problem is that good looking ad’s need to be bigger etc. and that makes them annoying online, when most people don’t like to be interrupted.

So conservative, well targeted, get to the point types of (text?) ad’s online and more branding, sales, funny ad’s, ad’s for new things etc. to Magazines, billboards, TV, catalogs, radio etc.

So my conclusion is that I don’t like to see bold or disruptive ad’s online, but often those are OK in other media. In TV those just have to be able to grab my attention when I’m fast forwarding the ad’s with my DVR, but if I see something interesting while doing that I will stop and watch that ad.

I think magazines and billboards are very good for some branding type of ad’s (big & good looking) and magazines, catalogs & daily papers etc. for when aiming more direct sales.

Naturally direct sales online does works too, but via ad’s, I don’t think for anything too expensive…

What do you think, how would you like to get your ad’s?

RSS

Archives

Tags

Categories

FriendFeed

News And Updates