News And Updates
I have created a Magazine Publishing Group in linkedIn. It’s a free LinkedIn group to network with peers.
This group is for all Magazine Publishing Professionals Worldwide. For publishers, editors, photographers, journalist, printers, designers, advertisers, distributors etc.
This Group is becoming quite popular one and I hope we can attract as many magazine publishing professionals as possible to join us, from different parts of the world. So if you are not yet part of our Group here is a direct link to join:
http://www.linkedin.com/e/gis/125214/7CAEB6030B21
If you have friend that would be interested to join as well, feel free to share this link with them too. Also, if you have any suggestions or ideas for developing our group, please let me know.
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I have started one of the biggest tasks of my life, but with great passion! I’m trying to get bloggers and smaller print publications to understand their value in terms of advertising sales.
As for myself, I have a general business background. For the past four years, I have been offering consulting services to new entrepreneurs on their new startups and related topics.
This particular task began while I was working for a smaller nonprofit organization through pro bono consulting and seeing their day-to-day struggle to secure funding. I went ahead and started creating their ad sales from scratch with good results. At the same time, I started thinking that not knowing how to sell advertising must be a bigger problem. Never could I have imagined that this was a huge worldwide problem.
I started creating a tool that would help anyone create their ad rate card easily and start offering and selling their ad space directly.
My journey has just begun and the feedback I get from bloggers and smaller organizations just proves my point and convinces that I’m on the right path.
High-quality websites and good blogs with clear target audiences deserve to get their direct ad sales. Usually these sales are 3 to 10 (or even more) times higher than adwords revenue for the same site, depending on the audience.
There is no reason for some giant to take a big handful of revenue for its needs (even though we all do love Google so much) when someone else is attracting the right readers with their content. Print publications do not even have options like that.
That’s why I have created tools for direct advertising for everyone who has the right kind of media to benefit from direct sales. Now I just need to spread the word.
However, I’m a businessperson and I understand that real impact can be made only by making money. I’m all for business, since it is possible to do good business and great things at the same time. The new strategy calls for generating more revenue and/or cost savings overall so that the changes are not difficult to justify.
So I’m inviting others to join me in my efforts to help everyone understand the value of their own media and start pushing to offer and/or sell at least part of their ad space directly.
I’m also open to all kinds of ideas for collaboration, so feel free to contact me. I feel strongly that those who own their content should get more direct sales out of the circulating ad revenue.
Please let me know if you would be interested in cooperating with me in this venture!
Start Slide Show with PicLens Lite It’s a well known fact that direct advertising sales for any media will generate more ad income than adwords, tradedoubler, etc. To sell ads directly, you absolutely must have an ad rate card.
So for me, it is just amazing how many publications and sites don’t have any kind of ad rate card, ad formats, ad pricing or even a single “advertising” link for potential advertisers to contact them. There may be a cheap-looking “your ad here” announcement, and I guess that is better than nothing (at least, that is, if you want direct advertising to your site).
Some medium or bigger print publications may have rate cards, but mostly only in PDF format. Come on, it’s 2008! Web is leading the way. Now, when web is going from 2.0 to 3.0, print advertising sales tools are still way back in the 80s.
The Initial Idea
My initial thought for creating the rate cards directory was to do it for for smaller print publications like some local clubs, hobby magazines, newsletters, or school papers, but it does work for online media like websites and blogs as well. Most outlets that have some print publication will have websites and/or blogs, too.
Some people may think that advertisers are not interested in advertising directly in smaller publications, but that’s not the whole truth. Actually, smaller media publications have very targeted and highly loyal readers and that converts to good advertising opportunities.
Does the Size Matter?
Yes and no, but it goes both ways. When we think about advertisers, most of us immediately think of some big-name companies and forget small or really small and/or local companies that have a need for advertising too. Big advertisers can easily be interested in smaller publications if they can effortlessly find, select and buy from multiple smaller ones that, combined, provide access to bigger target groups.
Regardless of their size or needs, all advertisers appreciate a good ad rate card where they can easily and quickly see what your media is all about, what kind of advertising options they have, and what the prices are. They want to do this without any hassle. If they like what they see, they will contact you. But if they can’t see any of the information they’re looking for, they probably will not contact you at all. Think about your own behavior when you are buying something. What information do you look for when deciding whether you are interested in buying?
Now It’s Easier to Create Your Own Ad Rate Card
Someone who has never created an ad rate card, will have a hard time finding information on how it should look, what information it should contain, how to price the ads, and more. Having a “form to fill” will assist you in creating your ad rate card more easily.
Many other cool features have been built on top of these initial thoughts. I will upload posts about them later on.
That’s why the site was created. 