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I saw this ad highlighted in ad freak and I think it’s pretty smart one. It’s very simple, funny and gets the message trough. “Read more” from Young & Rubicam for Israeli bookstore Steimatzky.

Inspired by this I started think about this a bit more. So what I think, is that there could also be risk of “overdoing it” by reading too much, and with that you could end up with something different.

So to avoid that one should practice what they have learned and to achieve right balance in their knowledge the best way would be to share it with others.

So here’s my own ad for web 2.0

Any comments?

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