News And Updates

by Valto

August 26th, 2008

Today there was a really good and not so easy question in LinkedIn answers. You can see the actual question and other answers here, but I wanted to share my thoughts on this.

The actual question is a bit longer, but in short, it was asking “What kind of ad’s would you like to see online?”

And my answer was:

I have to say I like google ads for online, those are limited, many times well targeted and offer good value to me, not so much that I would actually buy via them, but do click when relevant & interesting or informative.

Using gmail there are many times good ads related to on going conversation. I would say this is the best solution there is for now (to me anyway).

I can also agree that some random ads every now and then, not related to anything would be OK, but those I would not like to see online. Those better fit to TV & magazines with bigger size and well thought & better presentation.

The problem is that good looking ad’s need to be bigger etc. and that makes them annoying online, when most people don’t like to be interrupted.

So conservative, well targeted, get to the point types of (text?) ad’s online and more branding, sales, funny ad’s, ad’s for new things etc. to Magazines, billboards, TV, catalogs, radio etc.

So my conclusion is that I don’t like to see bold or disruptive ad’s online, but often those are OK in other media. In TV those just have to be able to grab my attention when I’m fast forwarding the ad’s with my DVR, but if I see something interesting while doing that I will stop and watch that ad.

I think magazines and billboards are very good for some branding type of ad’s (big & good looking) and magazines, catalogs & daily papers etc. for when aiming more direct sales.

Naturally direct sales online does works too, but via ad’s, I don’t think for anything too expensive…

What do you think, how would you like to get your ad’s?

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.funnyad and then some*

by Valto

August 18th, 2008

I saw this ad highlighted in ad freak and I think it’s pretty smart one. It’s very simple, funny and gets the message trough. “Read more” from Young & Rubicam for Israeli bookstore Steimatzky.

Inspired by this I started think about this a bit more. So what I think, is that there could also be risk of “overdoing it” by reading too much, and with that you could end up with something different.

So to avoid that one should practice what they have learned and to achieve right balance in their knowledge the best way would be to share it with others.

So here’s my own ad for web 2.0

Any comments?

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