News And Updates
Our Magazine Group in LinkedIn has exceeded 2500+ members and we are growing fast. About 150+ new members are joining us on a weekly basis and discussions among members are going strong.
You too can help our group grow - You know; “help me, to help you” 
It’s human nature, that those that contribute or start something will most likely have people around that want to join in and/or help if they can. So the more you contribute, the more opportunities you create for yourself.
Most of us have situations in our professional life, when we are looking for some new contacts and ways to promote ourselves or our work to others within the industry. At that time it’s nice to turn towards our trusted networks and groups with many helpful industry members at reach.
You can join us here. If you choose show that your are member of our Group (in your site/blog) and want to help our Group grow, you can download our Group logo from this link:http://www.ratecards.net/blog/magazine_publishing_group.png and you can link directly to our group via this link:
http://www.linkedin.com/e/gis/125214/7CAEB6030B21
Please let me know if you choose to link to our group, so I can give you credit for doing that, by adding link to your site/blog. I will start listing those links here and in our group announcements.
If you have any suggestions or ideas for developing our group even better, you can share them here.
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I just wanted to share some exciting news. Our Magazine Publishing Group in LinkedIn has just passed 500 members and is continuing to grow strong.
A group that was originally started as a way to help communicate magazine publishing related issues in July, has quickly grown connecting more and more people within the industry and is becoming a valuable group in LinkedIn, when it comes to Publishing Magazines.
With our Group, the aim is to connect as much of the Magazine publishing related professionals worldwide, to help communicate, to ask questions, to share experiences and to help each other.
Based on the discussions and some direct feedback that I’m getting from our members, the Group is serving its purpose well and there have been several great connections established through our Group already.
Looking forward of reaching our next milestones with you.
Start Slide Show with PicLens Lite We have been in public beta now for a bit less than five months and I just wanted to share some of the things that we have done during this time.
- In the very beginning we did some AdWords advertising to get some initial visibility to our system. At some point we will do more of that.
- Next we wrote and published “how-to” article, of implementing advertising to a blog/website. This article was then distributed via few article publishing sites. We hope this article will help those that are new to online advertising to get the basic details on how to implement advertising to website/blog.
- As our tool is mainly developed for magazine publishers we also created a Magazine Publishing Group in LinkedIn to help all magazine publishing professionals to network among peers and share ideas. Naturally we want to actively network among publishers as well. This communication among publishers will help us to develop our service.
- We have also witnessed the traffic to RateCards.net site slowly starting to build up, with small but steady growth, when the Google and other search engines have started to do their “thing”, indexing our pages. We are now starting to get OK PageRank to some of the pages and domains.
- We have been registering several domain names for different regions and adding those to system. We also registered and implemented the www.magazineadnetwork.com domain, because we feel that is a good generic term that also explains the system quite well. Let’s see how that will help our traffic build via search engines.
Some bug fixes and general fine tuning of Rate Cards system has been done as well.
- Changed how the advertisers registration works. Made it simpler and faster to register, with less required field. Also now advertiser registration can be done in one process (no need to verify). We will rater make it easier to register and deal with potential problem users via other means.
- For advertisers, added direct option to move from ad rate card to campaign assistant and also option to contact that publishers/rate cards contact directly from the rate card (no need to go via campaign assistant if only want to contact that publisher directly)
- Same features added for publishers and advertisers when contacting service providers.
- Rate Cards are now shown directly in main window and not in separate pop-up window. This was creating some problems with search engine links and browsers pop-up blockers
- Some message-template texts and instructions updated relating to done changes.
- We have fixed the text entry fields in “My Pages” edit forms so that there is no need to use any HTML tags to do line breaks, that potentially breaks up the layout of the system for your rate card. System will now do those automatically.
- The bug that did not allow to enter publishing dates have now been fixed, rate cards details can now be updated using rate card editor via “my pages”. Selecting “Publishing dates” -> link “Update Deadlines”.
We have gotten some good feedback from our users and look forward on getting even more. This feedback is the best way for us to develop the system to offer best value to our users.
For the next few monts, we have outlined a list of new features that we will be implementing, majority of these new features are going to be developed for advertisers, making it easier for them to be updated on new advertising opportunities, upcoming topics in selected publications, search agents etc.
As part of building traffic to ratecards.net, we hope that everyone could also use the “link to your rate card” feature in our system in your websites. When everyone starts doing this, it will help to increase traffic to RateCards.net and help it to be more visible in Google. In return this will bring in more users and advertisers and will start to increase the number of ad positions found for right publications to advertise.
If your publication is not yet in our free rate cards service, please let us know what’s holding you back. Is there some assistant that you would need, or is there some things missing that would convince for you to get on board with RateCards.net service?
I want to point out that publishers are in important role to help develop this service, to be appealing to advertisers and service providers. When more and more publications can easily be searched, found and contacted via Rate Cards service, it will start to attract more and more advertisers to use it.
Looking forward for your comments!
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In regards to my earlier post about how to implement advertising on your website or blog, here are few useful resources on comparing and calculating ad rates for your own ad positions.
The PubMatic AdPrice Index is a broad-based measure of ad network pricing information. It is based on anonymous data from over 4,000 publishers who work with PubMatic for ad network and layout optimization services.
Even if this one is dot for web or for magazines, it’s a really good source for related information in outdoors advertising.
Try their online calculator for calculating CPM
Calculator…A Media pan has to be based on reliable information. This is especially true when you need to calculate audited data. Using these calculators you can impose a discipline to your buying and planning process. In turn create more confidence and conviction in your plan.
Do you have some additional good resources?
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Hello all - We are developing a new online service at www.RateCards.net. Our goal with this service, is to increase print and online media’s visibility, increase advertising sales and lower the barrier for advertisers to contact publishers.
This new online service is also designed to help smaller media publishers create professional rate cards for their media, improve their visibility and create new advertising revenues.
As a basic feature, www.RateCards.net offers publishers and advertising sellers a comprehensive tool for creating rate cards for their media. For advertisers, www.RateCards.net offers a rate cards directory with advanced search features and a campaign assistant with easy contact tools for multiple media types.
Our service will also allow media services companies to create an online profile where they can present their services, previous work, and referrals for potential clients for free.
Future plans for ad rate cards directory
In the future, we plan to develop our service even further so that ad sales, ad content, approvals and other parts of the advertising process can be handled more effectively within the service. These new features will be planned and implemented based on users’ feedback about our services.
The basic functions of www.RateCards.net (rate card or profile creation, cards views, search, assistant, contact, etc.) are free for all users. In the future, some of the more comprehensive features may be fee-based.
At the moment, we are still in the development phase and are inviting selected contacts to participate in our public beta testing group
If you would like to participate in our beta testing group, please visit our registration page to get your own login details. We will request feedback on our service and features from those participating in our beta group. We may also ask those users to respond to a questionnaire about our service.
We want everyone to understand that our service is still in its beta version and is being developed continuously.
In this blog, we will give you updates on our developments and some insight for the reasons behind the idea..
Start Slide Show with PicLens Lite This blog has just been set up. Planning my first post…
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