In regards to my earlier post about how to implement advertising on your website or blog, here are few useful resources on comparing and calculating ad rates for your own ad positions.

Pubmatic

The PubMatic AdPrice Index is a broad-based measure of ad network pricing information. It is based on anonymous data from over 4,000 publishers who work with PubMatic for ad network and layout optimization services.

Great Outdoor Network

Even if this one is dot for web or for magazines, it’s a really good source for related information in outdoors advertising.

Try their online calculator for calculating CPM

Calculator…A Media pan has to be based on reliable information. This is especially true when you need to calculate audited data. Using these calculators you can impose a discipline to your buying and planning process. In turn create more confidence and conviction in your plan.

Do you have some additional good resources?

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This entry was posted on Friday, August 8th, 2008 at 2:42 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.