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Today there was a really good and not so easy question in LinkedIn answers. You can see the actual question and other answers here, but I wanted to share my thoughts on this.
The actual question is a bit longer, but in short, it was asking “What kind of ad’s would you like to see online?”
And my answer was:
I have to say I like google ads for online, those are limited, many times well targeted and offer good value to me, not so much that I would actually buy via them, but do click when relevant & interesting or informative.
Using gmail there are many times good ads related to on going conversation. I would say this is the best solution there is for now (to me anyway).
I can also agree that some random ads every now and then, not related to anything would be OK, but those I would not like to see online. Those better fit to TV & magazines with bigger size and well thought & better presentation.
The problem is that good looking ad’s need to be bigger etc. and that makes them annoying online, when most people don’t like to be interrupted.
So conservative, well targeted, get to the point types of (text?) ad’s online and more branding, sales, funny ad’s, ad’s for new things etc. to Magazines, billboards, TV, catalogs, radio etc.
So my conclusion is that I don’t like to see bold or disruptive ad’s online, but often those are OK in other media. In TV those just have to be able to grab my attention when I’m fast forwarding the ad’s with my DVR, but if I see something interesting while doing that I will stop and watch that ad.
I think magazines and billboards are very good for some branding type of ad’s (big & good looking) and magazines, catalogs & daily papers etc. for when aiming more direct sales.
Naturally direct sales online does works too, but via ad’s, I don’t think for anything too expensive…
What do you think, how would you like to get your ad’s?
Start Slide Show with PicLens Lite 
If you are not using Cooliris (formerly PicLens) yet, you REALLY should. Cooliris is a powerful plug-in for your web browser. If you are browsing images for any reason anytime, this simply is the best way to flow trough hundreds of images in no time.
Doing Google image search with Cooliris is probably 10 times faster. You really need to try it to understand it. I have written about cooliris (PicLens) before on my other blog, so you may want to read that as well.
I just installed Cooliris plug-in to this blog, even if I don’t (yet) have that many images. If you have your own website or blog and it’s run on wordpress you should install this plug-in, specially if you are photographer or graphics designer with lots of images.
For other than Wordpress there are other solutions to enable Cooliris as well. Read more at their website or do some googling with cooliris + (your CMS) or PicLens + (your CMS).
Start Slide Show with PicLens Lite I saw this ad highlighted in ad freak and I think it’s pretty smart one. It’s very simple, funny and gets the message trough. “Read more” from Young & Rubicam for Israeli bookstore Steimatzky.
Inspired by this I started think about this a bit more. So what I think, is that there could also be risk of “overdoing it” by reading too much, and with that you could end up with something different.
So to avoid that one should practice what they have learned and to achieve right balance in their knowledge the best way would be to share it with others.
So here’s my own ad for web 2.0 
Any comments?
Start Slide Show with PicLens Lite As you can see on the main page on right, I have been asking from our Magazine Publishing Group members for their opinion for the forum type that I’m planning to setup.
The votes have been very close, I have also asked this question from another audience at LinkedIn Answers (not in vote results). Even that the votes are really close, there seems to be a slight lean towards a more social network type of forum or community.
While the more traditional forum would be more established as a software platform with various plug-in options etc. and therefore that could be good choice for now, I think that the social network type of platform will have greater appeal, particularly in future. Also it will most likely have an increasing momentum behind if from the developers and users in general.
In my email that I have sent to Magazine Publishing Group members few days back, I explained the options for the platforms, that were:
1. Social Network type of solution (like MySpace, facebook or LinkedIn type solution)
This will include forum, discussions, enhanced profile, blogs, subgroups etc. So it’s more comprehensive solution. But does it need to have these additional features?
For this I would use elgg software http://www.elgg.org/about.php
OR
2. More traditional type of discussion forum like http://www.phpbb.com/community/
This is widely used more traditional type of solution, that is “just a forum” So this does not have so much flexibility for other type of social networking among peers, but it’s good for basic forum.
For this I would use phpBB:
http://www.phpbb.com/about/?sid=bfffb7cdaf541f2fff42401781148c06
As you can see from the elgg website, the version 1.0 is set to be released on the 18th of this month and since that’s only few days from now, I have decided to wait for that release and not install any of the preversions.
Another thing is that I’m not exactly sure if my server host supports all the requirements for running elgg, so I will need to check that as well. If all goes well wit that, I also still want to do some testing first, so that will take few extra days until the site will be open.
I wanted to share this status update, so you all know I’m working actively on getting this setup.
If you have not voted yet, please do so on the front page. Also if you have any comments please let me know.
Start Slide Show with PicLens Lite In regards to my earlier post about how to implement advertising on your website or blog, here are few useful resources on comparing and calculating ad rates for your own ad positions.
The PubMatic AdPrice Index is a broad-based measure of ad network pricing information. It is based on anonymous data from over 4,000 publishers who work with PubMatic for ad network and layout optimization services.
Even if this one is dot for web or for magazines, it’s a really good source for related information in outdoors advertising.
Try their online calculator for calculating CPM
Calculator…A Media pan has to be based on reliable information. This is especially true when you need to calculate audited data. Using these calculators you can impose a discipline to your buying and planning process. In turn create more confidence and conviction in your plan.
Do you have some additional good resources?
Start Slide Show with PicLens Lite I have been looking for good online discussion forum that is centered around magazine publishing. I have been Googling, sending questions to LinkedIn answers and generally just been asking around. I have yet to find the kind of forum what I’m looking for.
Next, I reached out to our Magazine Publishing Group members in LinkedIn, asking if they would use this type of forum if that would be available and to me the response was pretty clear. From those that replied, all were indicating that they would. While I understand that the response numbers were not high, I think it still gives a good indication of interest toward this forum (knowing that this group is still very new but growing fast).
These two issues combined have convinced me to set up an Magazine Publishing Forum that is open to all professionals worldwide, related to Magazine Publishing. So yesterday I was spending my time looking and learning about what forum software to use and today I have spend many hours setting up the forum.
As soon as I have the forum set up and ready for members, I will post it here and send message to all of our Magazine Publishing Group Members.
It should not take too long anymore.
Start Slide Show with PicLens Lite